- Content strategy
- Content design
- Design systems
- AI content operations
I design content and the systems behind it.
Hi, I'm Stacy. I make complex products and platforms easier to understand, adopt, and scale through content strategy, design, and content operations.
About
I design the experience, then make the thinking reusable.
I combine hands-on product content design with deep design systems expertise. I create clear, useful experiences, turn what works into patterns and frameworks, and help teams build the skills to apply them.
I've spent the past 12 years doing this type of work with product and design-system teams at companies like ServiceNow, HubSpot, and Red Hat.
How I help
Systems, standards, and governance that help people do their best work
- Clarify complex product experiences
- Use research, information architecture, terminology, and content design to help people understand unfamiliar concepts, complete difficult tasks, and confidently adopt new products.
- Build content systems that scale
- Create content models, standards, governance, and operating practices that improve quality and consistency as products, teams, and surfaces grow.
- Strengthen design systems through content
- Develop documentation, guidance, contribution models, and shared language that make design systems easier to understand, adopt, and use well.
- Enable people to do better work
- Give teams practical templates, training, workflows, and AI-assisted tools that remove friction and make high-quality content easier to create.
How I work
High level strategy that stays connected to the on-the-ground work
I turn direction into something usable
My strategies result in concrete systems: experiences, standards, models, templates, workflows, and guidance that teams can actually put into practice.
I bring people into the process
I build alignment with workshops, working sessions, early concepts, and clearly documented decisions. The people responsible for carrying the work forward help shape it.
I find the problem behind the request
I use research, audits, and cross-functional discovery to understand what's creating friction.
I build for what happens next
I consider ownership, governance, contribution, and maintenance from the beginning so the work can continue to evolve after launch.
See how strategy becomes something people can use.
Explore case studies spanning product content, design systems, enablement, and AI-assisted content operations.
Working through a complex content or product challenge?
I'm interested in senior and lead opportunities across content strategy, content design, design systems, enablement, and AI-powered content operations.
Let's talk