Work
Clarity, adoption, and systems that scale.
These projects show how I use content to create clearer experiences for people and more scalable systems for the teams behind them.
Scaling an enterprise design system with Horizon
I helped transform Horizon from a simple, incomplete reference site into a design-enablement platform supporting internal teams, customers, and partners.
- Design systems
- Content strategy
- Design enablement
- AI content operations
Driving design system adoption with Patternfly 4
Led content strategy for the new PatternFly 4 website, creating an information architecture, documentation system, writing standards, and communications strategy that supported the launch and adoption of Red Hat’s redesigned enterprise design system.
- Design systems
- Content strategy
- Content design
- Design enablement
Increasing customer activation with simplified setup and onboarding
Improved the setup and onboarding experience for HubSpot’s forecasting tool, helping sales teams understand its core concepts, configure it confidently, and submit forecasts.
- Content design
- Content strategy
- Design enablement
Designing AI forecasting for faster, more confident decision-making
Designed the content strategy, terminology, guidance, and product content for an AI-powered forecast that gave sales teams a prediction without requiring them to submit a manual forecast.
- AI content operations
- Content design
- Content strategy
Streamlining content discovery with IBM IAS product hub
Designed a durable product content hub that solved both the customer's content findability problem and the pre-sales / post-sales content alignment problem beneath it.
- Content strategy
- Content design